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5 Factors To Consider When Buying Men's Designer Shirts Online

by Nate Gee January 05, 2015

Did you know how you dress has a direct impact on the kind of first impression that you create when you walk into offices and business premises?

Nowadays, there is a wide variety of designer shirts for men in the market that you can purchase online. However, you need to consider a number of factors when looking for online stores that sell these shirts to get value for your money.

Here are 5 key tips on how to select online stores that sell designer clothing for men.

Look at Their Online Reputation.

This is the aspect that will give you an idea on the quality of the merchandise sold at a particular store. Avoid stores that have a poor record of accomplishment in the market, as this could be a sign of low quality products.

Be proactive by finding verified reviews from buyers who have purchased the same merchandise in the past to get a clear perspective of what to expect. 

The internet is one of the best platforms that you can use to gather such information. Unfortunately, the majority of brands online still have sub-par websites that result in a bad online shopping experience. 

According to the "User Experience Survey Report," published by Econsultancy, more than 60 percent of brand owners admit that they are offering their online customers a below-average digital experience.

If a brand clearly doesn't make the effort to design a clean, immersive, and user-friendly website, it's best to look the other way. No longer can you get away with a bare-bones website in 2015. 

Too Many Choices Can Repel You.

It's not hard to find an online store that offers a massive variety of garments that may, in theory, save you time that would've spent browsing through different website’s product catalog.

But according to a European study, researchers found that less may be more when choosing is difficult. 

" Although consumers readily seek choice and abundance, the so-called too-much-choice effect suggests that having many alternatives to choose from eventually leads to negative consequences, such as decreased post-choice satisfaction," it reads in the abstract.

"Results revealed a too-much-choice effect when alternatives were differentiated on many attributes, but not when alternatives were differentiated on few attributes."

The best online stores usually group their shirts into several different categories depending on the design, material, and size. The main objective of doing this is to make to make it easier for buyers to choose and place an order, but not overwhelming them with too many variables.

You basically have two options when it comes to both online and offline shopping: Boutique vs Department store shopping.

While department stores generally have a bigger selection, boutiques curate a sense of fashion geared towards a particular customer. If that sounds like you, you are sure to find more exclusive items at a boutique and a more intimate shopping experience with less hassle.

Payment Options Available.

Businesses that sell clothes online have invested in payment processing systems that enable them to sell products to clients from all across the globe. Most of them allow clients to pay using various internationally accredited credit cards and e-banking companies such as PayPal.

Be wary of scammy websites that ask you to wire funds via Western Union, MoneyGram, or other Wire Transfer options. These types of websites and personnel should be avoided at all costs. 

Bottom line: check the various payment options available and find the one that suits you best.

Great Customer Service is a Rare Commodity.

This is an obvious, but important factor.

Choose a store that has a responsive and professional customer service department. The best customer service sites will have multi-channel customer service.

A Live Chat feature on a website is an excellent sign, which allows customers to communicate with an agent in real time, while being able to answer your questions live while you're shopping.

Also make sure there is a visible (and working) customer service number, as this tends to be buried beneath everything else.

As a valued customer, you should be priority number one, not a liability.

Don't Think of Cost. Think of Value.

Use your judgment when it comes to cost. The best shirts are going to cost well over $100, and in some cases, $200-300 dollars. A high-quality, custom-made garment like a custom made shirt has impeccable details that cannot be replicated by knockoffs. 

Compare the prices in different stores to find one whose designer shirts are in line with your budget.
Most websites have sales pages on the main menu that offer premium garments at discounted prices to get rid of older collections.

If you are buying in bulk, look for a tier pricing option that offers a percentage discount for higher purchase quantities. This incentivizes customers to purchase more products that would otherwise be out of their budget. 

Be sure to take advantage of coupons and discount codes to save yourself money. These can usually be found on brand social media channels, e-mail newsletter subscriptions, or on mobile apps.

Through the above tips, you will be able to shop conveniently and fast when purchasing designer shirts for men online. Remember quality beats quantity everytime.

(You can sign up for the newsletter at the top of the page here.)

Nate Gee
Nate Gee

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